- Having 8 years of Mass Market Retail experience across MEA.
- 14 years of experience with Distribution and Business development in the MENA region within the video game software industry.
- Managed the regions leading distributor of video game software (RED Entertainment) and their expansion into the greater GCC, Levant and North Africa.
- In addition, managed and developed a diversification strategy for RED into licensed merchandise, accessories.
- Lead and managed the digital code delivery project of Sony ESD platform for the PSN store for RED.
- Currently manages the execution of all sales, operations, acquisitions and diversification for DEVCO.
- Actively works with all platform holders, publishers and content providers to fully service the needs of an ever-expanding digital code landscape in the MEATI region.