Michael Church Head of Distribution

  • A strong start in the FMCG sector in South Africa gave Michael an opportunity to continue in the industry in Saudi Arabia and saw him moving to the Middle East region in 2003.
  • Michael joined the regions leading video game software distributor RED (RED Entertainment) in 2006 at the launch of the PlayStation 3. He managed the sales and distribution team in the GCC markets of Saudi Arabia, Kuwait, Bahrain and the Levant region.
  • In the 13 years working at RED, Michael gained an in-depth knowledge of the MEA gaming market as well as forming close relationships with key distributors and retailers in the region. Michael has implemented and executed multiple video game software launches through the years of rapid personal growth as well as working on implementing the Sony ESD launch of digital in the region.
  • Joined DEVCO in April 2019 as Head of Distribution.